Current personalized shopping experiences barely use tactility consciously to persuade or to enrich a shopping experience. The tactility of a garment is, however, a significant aspect of the customers’ embodied interaction with the clothing piece. This project describes a different personalized shopping experience that could be introduced into the market. This shopping experience consists of four stages: the first stage enables the customer to choose a personalized tactility, the second stage is the scanning and generating of the garment’s pattern, the third stage is to show the preferred garment on the customer’s body, and the fourth stage is to produce the preferred garment. During these stages, the customer is able to explore, to create and to come in contact with a possible future shopping experience.

The final concept is divided into four consecutive stages:

1. The tactile library which will serve as the first input to integrate the customer’s tactility preferences by choosing a material and a texture.

2. In the body scan stage a 3D-scan of the user is made, from this scan the system takes their measurements which are used to create the patterns for a tailored garment.

3. During the preview stage the system presents the preliminary outcome of the garment by projecting it onto the user, in this stage adjustments to the design can still be made.

4. The final product will then be made exactly to the customer’s specifications. A garment is made using the fabric and color chosen by the user, tailored to the user and embellished with their chosen texture.