Connection and Engagement “Vulnerable” Pregnant Women in Eindhoven – How to Trigger Them to Enter the Dutch Healthcare System?
Maternal and perinatal mortality in the Netherlands is high in comparison to other European countries. Studies show that non-natives have a much higher mortality rate than Dutch natives which could affect the perinatal and maternal mortality rate in the Netherlands. A risk factor that could lead to maternal and perinatal mortality is too late detection of fetal diseases. To tackle this issue, it is needed to find the first engagement point of “vulnerable” pregnant women to trigger them to enter the Dutch healthcare system(DHS).
First of all, to create connection and engagement with “vulnerable” pregnant women, the most suitable engagement points to encounter the women are reached. To do so, the focus area is narrowed for more in-depth and personal contact with the target group and its environment. Secondly, engage with associated organizations and experts to recognize women’s behavior and daily activities, understand how these organizations/ engagement points could fulfill “vulnerable” pregnant women’s demands and how an outgroup person should behave in this environment. Hence, it is also significant to gain knowledge about “vulnerable” pregnant women’s needs in the Dutch healthcare system, to do so by adopting their stories and experiences about their pregnancy in the DHS. Then, the goal is to participate in the women’s community, to empathize, understand, and to be a part of this community’s. After this, a certain trigger could be found that will lead them to enter the formal healthcare path. This could be referrals from a trusted person or a persuasive tool as a trigger: a fragmented video, a detailed leaflet, an attractive 3D object, an eye-catching puzzle, etc. For every “vulnerable” woman, the reason for trigger is different, however, it is essential that all these information sharing tools are reliable and trustworthy.